Website Speed: Why Every Second Counts
Slow websites lose visitors, hurt SEO, and cost you money. Here's why speed matters and how we build fast-loading websites.
of mobile users leave sites that take >3s to load
delay = 7% reduction in conversions
of users won't wait more than 3 seconds
Page speed is a Google ranking factor
Why Website Speed Matters
1. User Experience
People are impatient online. If your site takes more than 3 seconds to load, over half your visitors will leave before seeing your content. Every second of delay increases frustration and decreases engagement.
2. Search Engine Rankings
Google uses page speed as a ranking factor. Slow sites rank lower in search results. Google's Core Web Vitals specifically measure loading performance, interactivity, and visual stability.
3. Conversion Rates
Studies show a 1-second delay in page load time can reduce conversions by 7%. For an e-commerce site making $100,000/day, that's $2.5 million in lost sales per year.
4. Mobile Users
Mobile connections can be slower than desktop. Mobile users are even more sensitive to slow loading times, and mobile traffic continues to grow each year.
How We Build Fast Websites
Speed is built into every website from the start. Here's how we ensure fast loading times.
Image Optimisation
We compress and properly size images without losing quality. Modern formats like WebP reduce file sizes by 30%+.
Code Minification
Removing unnecessary characters from HTML, CSS, and JavaScript to reduce file sizes.
Fast Hosting
Enterprise-grade servers with SSD storage and optimised configurations for quick response times.
Content Delivery Network (CDN)
Serving content from servers closest to your visitors for faster delivery worldwide.
Browser Caching
Storing static files locally so repeat visitors experience even faster load times.
Lazy Loading
Loading images and content only when needed, reducing initial page load time.
Get a Fast-Loading Website
All our websites are optimised for speed. Fast hosting included with maintenance plans.
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