What is SEO?
SEO (Search Engine Optimisation) is the practice of improving your website so it ranks higher in search engine results like Google. When someone searches for a product or service you offer, good SEO helps ensure your website appears near the top of the results.
Why Does SEO Matter?
1. Your Customers Are Searching
When people need a product or service, they turn to Google. If your website doesn't appear in those search results, you're invisible to potential customers who are actively looking for what you offer.
2. Free, Ongoing Traffic
Unlike paid advertising where you pay for each click, organic search traffic is free. Once your site ranks well, you continue receiving visitors without ongoing advertising costs.
3. Trust and Credibility
Users trust Google's rankings. Appearing on the first page signals to potential customers that your business is legitimate and relevant to their needs.
4. Better User Experience
Good SEO practices—fast loading, mobile-friendly design, clear navigation—also create a better experience for your visitors. This leads to more enquiries and sales.
5. Competitive Advantage
If your competitors are investing in SEO and you're not, they're capturing customers who could have been yours. SEO helps level the playing field, especially for small businesses.